by Project Design | Dec 8, 2015 | Google Adwords, South African Online Marketing
Google Contextual Advertising What is Google Contextual Advertising? Google Adwords – one of the very best examples of contextual advertising. Pay Per Click (PPC) advertising is taking adspend away from traditional media in big way. In the first quarter of 2005...
by Project Design | Dec 3, 2015 | Google Adwords, SEO
SEO Or Google Adwords? Or Both? A lot of people ask the question if they should use SEO or Google Adwords, or both. Tony Roocroft wrote this article in response to this question, and the insights are quite valuable. Read more about SEO and Adwords at the respective...
by Project Design | Dec 1, 2015 | Google Adwords
The Right Way to Run a Successful Google Adwords Campaign One of the most competitive online markets and one which gets more competitive by the day is the travel and accommodation market. This presents us with an opportunity to see how well the topmost organisations...
by Project Design | Dec 1, 2015 | Google Adwords, South African Online Marketing
The Nuts and Bolts of Local Search and Geo-Targeting As briefly mentioned in the introduction to this series please note that when Local Search is discussed this specifically relates to Google Local Search. MSN and Yahoo also have their own versions. However since...
by Project Design | Dec 1, 2015 | Google Adwords
The Power of Paid Search… How to Succeed with Google Adwords Google AdWords provides the Best Opportunity to dominate any online market in a targeted, controlled & cost effective manner in almost real time. And open to individuals, all organizations… small, medium...
by Project Design | Dec 1, 2015 | Google Adwords, South African Online Marketing
The Democratization of Market Research Using the Power of Google Adwords Introduction Google started life in the information laboratory of Stanford University in 1996 and became a registered private company on September 4th 1998 before becoming a public company in...
by Project Design | Dec 1, 2015 | Google Adwords
Google Landing Page Requirements The quality of the landing page effects the Adwords campaign directly based on a calculation Google does, known as the quality score (QS), these factors are as follows: General Factors Of The Perfect Landing Page Loading Time – The...
by Project Design | Dec 1, 2015 | Google Adwords
Where Can I Find The Search Terms In Google Adwords? People often ask where they can find the search terms in Google Adwords. This step-by-step image and text guide will help you find these search terms. First off lets start with what are search terms? Search terms in...
by Project Design | Dec 1, 2015 | Google Adwords
Negative Keywords In Google Adwords Are negative keywords important? Yes they are. They are extremely important. Negative keywords are keywords put in place across your ad groups and campaigns to ensure people do not waste your budget looking for services or products...
by Project Design | Dec 1, 2015 | Google Adwords
Google Adwords Market Research: Basic Market Research at the Micro Level How to do Google Adwords Market Research. In the example below I have used real data from one of our own campaigns to illustrate the level of market intelligence that can be discovered cheaply...
