Web Development Sucess: How to Tell If Your Web Designer or Developer Is Any Good
Good web development is hard to come by these days. The Internet is by far the most significant development in terms of computer applications that I am aware of. Like no other tool it allows ordinary people to gain enjoyment, mental stimulation, find what they want and even make lots of money by giving them immediate, low cost access to a world market a market which is growing rapidly and one in which anyone who chooses to do so can compete with anyone else, anywhere in the world AND on level terms.
You just need to know how to make use of it and it is far easier (but not easy) than you think once you know how.
Here at last is a what you know and not who you know medium.
Large traditional established stuck-in-the-mud organizations full of their own importance are vulnerable because no longer is a brand name or deep pockets enough to protect a market position.
Web Development is one of our may specialities, along with many other services, which can be seen here.
One question is all you need to ask
The question is
How often do you use Wordtracker Or The Adwords Keyword Tool?
If the answer is rarely, not at all or something like What is Wordtracker then look for another web designer. And I mean this.
In my opinion web designers not intimately aware of and users of Wordtracker cannot successfully design a website geared to attracting large volumes of traffic.
What you should immediately do is click the link below go and get the free trial and play with Wordtracker so you can follow the next few chapters more easily.
This is SO important. Almost all future success with any website be it one designed for a PPC web campaign or a campaign designed to get high organic (free) search engine rankings will fail without a thorough understanding and application of keywords.
At the time of writing there is no tool on the Internet to rival the power of Wordtracker in seeking out important keywords and creating accurate and meaningful data to accompany the keywords discovered.
What I mean by “KEYWORD
The word keyword whenever used throughout the rest of this book means the following and keyword can also refer to keywords or keyphrase i.e. more than a single word.
A searcher typing words into a search engine box enters keywords these words are substitutes for needs. For example I type solar heater for swimming pool into Yahoo. This means at that point in time I am looking for information of a general nature about the use of solar heaters for swimming pools I have no need for information about solar heaters for my living room or office. I will thus be happy to see SERPs that are meeting my needs and I will be unhappy to see SERPs that do not.
If I just type solar heaters into the search box Im probably a casual browser or I might just want to use this 2 word phrase as a starting point to dig deeper. The fact is that the SERPs will almost certainly be a lot less targeted to my real needs (interpret this as less useful to me). You can be certain that at this stage Im a long way from any possible buying point and would not be at all attracted by a shop front page or a catalogue.
The art and science of SEO is to discover exactly what real people are REALLY typing into the search engines. If I know this then it is reasonably easy for me to meet those needs by writing a targeted web page. By meeting needs I make searchers happy and happy searchers may just one day follow my recommendation and buy from me just maybe.
Without the intimate keyword knowledge how can I possibly hope to write a targeted web page?
Without in-depth keyword knowledge web page creation is a guessing game and is the main fundamental reason for the failure of most websites.
This concept of keywords and the research required is the heart of good.
What does a designer really do anyway that adds value to your website profitability?
A good web designer is worth a fortune but they are few and far between. Good web designers know from scientific testing what a layout should look like and why.
A couple of obvious examples but its the not so obvious that are most important.
Where is the best place to locate the most important piece of customer-centric info on any web page?
Wheres the place to locate a traditional banner ad if you want it ignored?
How do you draw attention to secondary but important points?
Here’s our view of a good web designer. Top web designers …
- Use Wordtracker Or Adwords keyword tool
- Understand and practice good direct marketing copywriting skills
- Implement calls to action on every web page
- Identify most wanted responses on every web page
- Value and implement visitor tracking
- Always use simple link text on every web page
- And perhaps first and foremost he measures results of the website designed.
If you need a website (And everyone does these days), please get in touch with us and we can help you!