Want to know about Goggle Keyword Habits? When a new website is recognized by Google for the very first time either by direct submission or because it has found the new site via a link on an existing Google site it examines that site in some detail in a micro second. It also saves a copy of the complete page. It places the information in a database. This page becomes 1 of more than 8 billion in Googles database (and growing daily).

When you or I search Google it is not a search of the web as most of us believe. It is a search of Googles own database (that is why it is so quick!).

If your web page is not in the Google database you will never be found on Google searching no matter how good your site.

Google completely reviews its own database a number of times a year and makes other less radical changes on a daily basis. The major changes that take place are these days referred to by the names of hurricanes because of the damage they can wreak on highly ranked websites. The most famous (infamous) was the Florida update in November 2004.

You can imagine what a job it must be to re-arrange 8 billion web pages just because you (and many thousands or millions like you) submitted a web page.

Google does not use as a matter of routine any human search mechanism to judge the worthiness of a site but it does use human intervention for quality control (it pays between $10 and $20 per hour to these human reviewers to look out for spam of any kind. Google encourages the reporting of spam).

The question Google no doubt asks itself every day is how can my Google machine think more like a human being in order to assess the relevance of a web page from a human beings point of view. This is Googles ongoing daily challenge and must be stressed and re-stressed.

Google has one main aim and that it to find a way to behave like a human at computer breakneck speed so that its customers get a relevant search result, which prompts them to keep coming back because at every visit they see a Google ad.


Understanding and recognizing the use of keywords is one way Google can infer what a web page is about. It can never truly know and is why search results are never perfect.

Let me try to really make this obvious using Good Cheddar Cheese as an example.

If the Title of your web page was good cheddar cheese and nothing else then Google at this stage must assume your web page will be about good cheddar cheese that was the TITLE and was the first thing Google saw on inspecting your web page code.

If Google cannot find a single repetition of the phrase good cheddar cheese in the rest of your web page then Google will not be convinced your web page is about good cheddar cheese. Think of Google becoming somewhat confused. However rather than waste time trying to discover what the web page is really about and because Google is a very busy machine Google says this site is not an important site about good cheddar cheese so let me put the SERP on page 999 out of harms way.

This is a very simplified description but is akin to what happens in practice.

In the early days of the search engines the clever SEOs knew that search engines could be fooled this way. Using this knowledge a website would be titled (do you know what title means in this context?) good cheddar cheese and every second word/phrase on the page was good cheddar cheese like the following perhaps:


Good cheddar cheese is really good cheddar cheese. Good cheddar cheese is made by good cheddar cheese makers. These good cheddar cheese makers are good at making good cheddar cheese.

Good cheddar cheese is really good cheddar cheese. Good cheddar cheese is made by good cheddar cheese makers. These good cheddar cheese makers are god at making good cheddar cheese.

Good cheddar cheese is really good cheddar cheese. Good cheddar cheese is made by good cheddar cheese makers. These good cheddar cheese makers are god at making good cheddar cheese. Good cheddar cheese is really good cheddar cheese. Good cheddar cheese is made by good cheddar cheese makers. These good cheddar cheese makers are god at making good cheddar cheese. Good cheddar cheese is really good cheddar cheese. Good cheddar cheese is made by good cheddar cheese makers. These good cheddar cheese makers are god at making good cheddar cheese.

Good cheddar cheese is really good cheddar cheese. Good cheddar cheese is made by good cheddar cheese makers. These good cheddar cheese makers are god at making good cheddar cheese.

To buy good cheddar cheese at highly inflated prices click here

The owner of such a site would get a lot of visitors looking for good cheddar cheese to his site because such writing did enable a web designer to get a page to rank very highly on SERPs.

Search engines of course got wise very quickly and started to reject sites having an over statement of the same word on them. Annoyed visitors probably alerted Google to this spamming technique. The point is it worked because of the lack of human intervention to examine the site.

Now if say a web page was 600 words in total and the concentration or occurrence of the keyword good cheddar cheese was about 3, 4 maybe 5% and the Title was good cheddar cheese and also the heading on the page contained good cheddar cheese then the chances would be good that the page was really about good cheddar cheese.

Most search engines work this way with many other refinements of course.

The point is very simple and very clear. Your web page will have difficulty achieving high ranking if it is not organized (optimized is the preferred word) for a keyword. However sheer weight of incoming links can overpower the benefits of keywords.


Take a look at this picture below and tell yourself what you think the title is in the context of the present discussion or at least point to the TITLE.

I am embarrassed to admit that it was quite a few weeks before I realized what was meant by Title in the context of web marketing using search engines and this is even after reading Ken Evoys 1,200 pages of MYSS.. it was not Kens problem. I was the totally guilty party. I skimmed that section. I assumed Title was my traditional view of title on a page.

The Title of this web page is cheddar cheese.

Google Keyword Habits Title

Just to make this clear look at this image again and specifically at the very top left hand corner. The Title is shown in white on a blue background just before the words Microsoft Internet Explorer. Well that is where you can find the title. You can also hover over the tab that you are in and you will see the title page name.

The page Heading which says The History of Cheddar Cheese is not the Title in the content of SEO.

To summarize Google and all other search engines place considerable emphasis upon keywords and the correct use of them in terms of web page design it is one of the ways it knows what the web page is about. It is not the only way and maybe even not the best way as you will see later.

This point is critically important.


Let me use the following screen shot to further emphasize the importance of the Title and insertion of your main keyword in it and how you can change it in practice. Below is a search for the phrase Britney Spears. Notice how all the top results have Britney Spears in the Title and most have it in the important text returned by Google to provide the searcher with information on the contents of the website.

Keuword Should Be In Page Tilte

If you do nothing else make sure your main keyword is in the TITLE. (Read about tags and meta data)

To find and edit the Title you need to look at the code behind a web page. The Title is in fact one of 3 critically important Tags appearing in the head section of a web page. The head section is information that is seen by search engines but not seen by casual searchers to put it plainly and simply. What the searcher sees on a web page is information placed in the body section.

This is how the code of a blank web page looks (i.e. before adding any information to it)…


Title Tag HTML Code

The < and > are tag markers so the <head> tag means this is the start of the head section and the </head> means this is the end of the head section. <body> and </body> means the start and end of the body section respectively. Anything typed between the head tags will not be seen on the web page.

Take a look at this code where Ive typed some information after the start <body> tag namely This website is about good cheddar cheese. The <p> and </p> tags are just code for start and end of paragraph.

Code That Produces A Web Page

This code produces a web page and this is what you would see on the web page.

Now look what happens to the code when I create a Title tag for this web page. The text I typed is in the head section between <title> and </title> . The Title of my web page is Tonys Good Cheddar Cheese.

Web Page Created By Code

And the web page created by this code looks like this…

It hasnt changed. You dont see what Ive typed into the head section and so the look is identical to the previous one.

Because the Title tag is not visible most web designers totally ignore it yet the TITLE is the single most important part of any web page and the lack of a sensible one is the reason why so many sites will never get found on a search engine.

Take a look at these 3 snapshots from the website of Woolworths South Africa in June 2005

1. The Home Page

Woolworths Home Page 2005

2. The Food & Wine Page

Woolworths Food And Wine Page

3. The Gifts Page

Woolworths Gifts Page

Now take a look at the Title for each page . Its Woolworths every time. To the search engines these 3 pages are all about the same thing Woolworths, not wine, not gifts.

This is a massive mistake and costs this company many thousands of visitors that are lost to their competitors because these web pages CANNOT be found on the search engines because they lack a simple page-targeted Title tag.

What a crying shame this illustrates the absolute ignorance of many companies and web designers of what is important. Yet these same companies have spent millions on developing an on-line presence.

The good news is that such miserable failures allow individuals, like you and me, to out-compete companies like this.


Studies have been completed to attempt to identify how important the length of the Title might be in terms of site optimization without conclusive results. Each search engine imposes a limitation of its own in terms of length of course. You will notice long titles are cut off in Google results if you exceed the allowed limit which is 64 characters (like the 4th result in the Britney Spears SERPs above).

The SEO would generally prefer longer Titles because more use of keywords can be made. The search engine possibly would prefer shorter Titles because it becomes more meaningful and to the point

Is plain and simple good cheddar cheese a better Title than Taste good cheddar cheese?

It possibly is since the second and longer Title is broader in scope or context.

If the intention is to optimize ONE page for a range of keywords then a longer Title is probably justified. However I would always advise the use of a separate page for any keyword unless there is very little competition for the keywords.


Many words in the English language are considered irrelevant by search engines purely by their frequency of use and reason for use. These words are called STOP words or STOPLIST words. Typical STOP words are the, or, and , if, but and similar. There are about 600 I believe.

When it comes to TITLES and LINKS using keywords avoid the use of STOP words.

Your Title might not appear quite grammatically correct but the search engine and 99% of all surfers will not worry about this.


The consensus is that the closer the keyword is to the beginning of the Title the better. Now if short Titles are used then the keyword phrase can be the Title like Good Cheddar Cheese.

I believe this the best approach although I prefer to use the multiple keyword in Title approach with a short title there can be no doubt that this is what the page is about assuming the same keyword is used properly in the body of the web page. There is no dilution of the keyword.

But we don’t know so we need to find out? Google will not tell us of course so we test and test.

Once again you can only do successful testing if you are in total control of your own web pages. Being in control of your own web pages (this is real marketing work) is important management work and not something to be delegated to a web designer.

Read All About Keywords Here!

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