How To Improve Your Website Page Rankings On Google?
A lot of people ask “How to Improve Your Website Page Rankings On Google”. This is a tough one. Google’s algorithm decides the where, what and who of page rankings, and they are ever changing so no-one really knows the exact key to success. Following good SEO strategies is simply not good enough anymore. You need tons of content, and you need the best marketing tool available… Google Adwords.
How To Improve Your Page & Website Rankings On Google
Google, the biggest and best search engine in the World, a household name to people all over the globe whether they are avid internet users, bloggers, social media enthusiasts or those who rarely switch on a computer. They are big and when designing a website or web page you want to be ranked high on Google rather than any other search engine.
Too Many SEO “Know-it-alls”
The problem is, these days everyone is a “SEO” specialist and can guarantee you the first spot on Google, no questions asked. Once you sign a 6 month contract and pay a fortune half a year later you will most likely be no better off than you were before. Before 2009 such actions from Companies was possible, but not anymore.
There is too much competition and no ways that are set in stone anymore, where you can do this and that and then be ranked first on Google. Many people do not want to hear it, but I am afraid it is true. If you want a number one ranking, Google Adwords is the only way to get it. Yes it comes at a cost (It is pay per click advertising), but it is results guaranteed if you know what you are doing.
Don’t Panic… YET!
But don’t panic, there are still ways you can get decent rankings on Google for your websites and web pages. They are not going to get you the number one ranking for 1000 topics, but you will rank well, just follow the steps below and you will be on the right track.
• If you have as website, content is key. The more pages you have, the better off you will be. However duplicated information across pages will just get you penalised. Google wants quality informative content that is unique. If you can build your website around this golden rule, you will do well.
• The mention of keywords a certain amount of times in the article is RUBBISH. Do not use your keywords over and over on a page to where the page doesn’t make sense. Use them instead, rather, of using words such as “it” and so on. Just be more descriptive in your wording. Make the article interesting; always have the end user (The article reader) in mind.
• Internal Links. On your page, add links to certain words that would take the article reader to another page. For example, if your page is about Pizza, and you mention the word cheese (And you have a page about cheese) add a link in the pizza article.
• If you have photo’s in the article, make sure these have a headline and a description (Different for each picture). You can edit this by right clicking on the picture and choosing properties.
• Your page layout needs to be good. You need to have headings, sub headings, paragraphs and bullet points where necessary.
• Then we have the tags. Tags are not as important as they used to be, but you still need to use them, and very carefully. You have 3 important tags, namely: Headline, Description and Keywords. Your headline tag is important, it needs to be unique to one page, i.e. Every page must have a different headline, and it is best to include your main keyword in the title and make it descriptive or helpful, for example: Learn How To Make Superb Wood Oven Pizza.
• The description tag is fairly simple. What you should do is copy and paste 2 lines or 2 sentences from the page you are working on, and add it to the description.
• People tend to go overboard with the keyword tab. Remember it this way “How can a page be about 30 different things?” It simply can’t. Use 4 to 6 keywords per page, relevant keywords, such as (Back to the Pizza example): pizza, toppings, cheese ,oven, wood.
If you follow the simple steps above, you will rank well on Google. These rankings are known by different names, listed below:
• Free results
• Organic results
• SEO results
• Normal results
Good luck in building your Google website, remember that nothing can be guaranteed with the free results, so have a look at our Google Adwords articles for more.