KEYWORD META TAG
OTHER VITAL TAGS WHERE KEYWORDS ARE CRITICALLY IMPORTANT
The keyword meta tag: Most website owners have heard of meta tags and know this is a location where keywords reside. Most of these same website owners and designers also believe that locating a whole range of keywords in the meta tag is all that is required to satisfy search engines. As a result and to hedge bets this meta tag literally gets stuffed with keywords. Heres an example from a cell phone web page.
<meta name=”Keywords” content=”cell phone accessories, cellular phone accessories, cell phone accessories, cell phone battery, cell phone charger, battery charger, travel charger, cell phone leather case, cell accessories, phone accessories, cellular accessories,accessory,cell phone accessory, cellular phone accessory, cell phone accessory, cell accessory, phone accessory, cellular accessory, cell phone auto charger, cell phone car charger, cellular phone charger, cellular phone battery, cell phone case, cell phone headset, cell phone holster, Jabra Headset, Plantronics headset, bluetooth headset, blue tooth headset, cell phone handsfree, travel charger, travel battery charger, Lithium battery, cell phone battery charger, cell phone data cable,leather case,body glove,carrying case,holster, phone accessories, PHONE ACCESSORIES,battery charger”>
Ask a simple question how can a single web page cover all these topics and be meaningful?
In the early days of SEO this technique of keyword stuffing was used to fool search engines. People just loaded the meta tag with words and because this tag was important to search engines at one time it was reasonably easy to get an undeserved ranking. The result of this spamming was that most major search engines stopped using this tag (for ranking purposes) quite some time ago or they retained usage but were more analytical.
Ananzi by the way certainly does use this tag for web ranking and its vital that you always sue it in a the correctly structured way.
It was easy to prove this a word like fgthysfdt would be added to the meta tag but not to the page. A search could then be made for the word fgthysfdt and no web page would be returned. At the same time another search for a phrase actually written into the page would result in the page appearing on the SERPs.
However properly used this tag will always be important and so long as the contents are relevant to the page there can be nothing wrong with including numerous keywords. However to use keywords that do NOT appear on the page itself is risking censure of some kind.
Heres what a meta tag could look like for the above cheese web page. Note that just like the Title tag this tag is not seen and tends to get insufficient attention (after all nobody sees it BAD mistake) because its in the head section
THE DESCRIPTION META TAG
This tag also appears in the head section as you can see here.
All that remains to be seen on the web page by the searcher is:
Irrespective of whether it is used for ranking or not it is most advisable that it is always created and written to include the important and relevant keywords for that particular page. The most important reason for doing this is that it must also appeal to the searcher who may see the description you wrote reproduced on the SERPs page. The description must appeal to and encourage the searcher to click on your entry before those other entries around your result on the same SERPs page.
Heres an example that is a poorly written keyword stuffed web page meta description tag. It has no appeal to any person who may see it on a SERPs page.
<META NAME=”description” CONTENT=”CELL PHONE ACCESSORIES Mall-Cellular phone accessory like cell phone battery,travel charger,leather case, car charger,auto charger,data cable, Jabra headset, Plantronics headset, headset,holster,leather case from $5.95! Cell phone accessory for cell phones. Wireless phone accessory store for cellular phones by Audiovox,Kyocera,LG,Mitsubishi,Nokia,Motorola,Nextel,Panasonic,Qualcomm,Samsung,Sanyo,Siemens,Sony Ericsson,Verizon,Cingular,Sprint PCS and T-Mobile”>
In summary there are 3 very important tag uses for the keyword(s) these must all be relevant to the actual page content. It makes complete sense therefore to write these tags only after the web page has been written. Later in this book youll get a look at an amazing bit of South African Internet software that will automatically create relevant keyword rich tags for you for a single page or even a complete website of thousands of web pages in seconds.
- Title tag most critical
- Description tag very important and especially with respect to the person you want to attract to your page from those search engines that use this tag for the SERPs pages
- Keyword meta tag less important to Google but still very important in general
This section covered the use of keywords in the hidden head section. Now we can move on to using keywords in the body section.