Keyword search tools are important to help with page rank and SEO, and a lot of research needs to be done. Overture (now called Yahoo) is a pay per click search engine. This means companies actually agree to pay Overture if someone clicks on the SERP return corresponding to the selected keyword.

Overture publishes a list of search terms used by Overture searchers.

This is the Overture keyword suggestion tool and it could be a good time to look at it and give it a try. It will help you to understand a lot of what is coming.

In the example below we used the generic word ponds to see what came up.

Keyword Search Tools

The numbers indicate how many times the words pond or ponds was searched for on Overture during December 2002. Note the other terms containing pond(s) and the search frequency. This is useful information.

There are some drawbacks. The terms include both singular and plural terms and there is no indication of number of competitors although this can be discovered manually. The results are also only drawn from the Overture database which is not a popular search engine for general search purposes. Despite this it is an excellent starting point and it is free.

There is a rumour going the rounds that Overture intend to remove this tool so that it is only available to customers in future.

Despite the drawbacks Overture can be a very useful means of adding keywords to your manually derived list.

Overture UK provides a different keyword suggestion list to the one from the USA database. See below for the search for ponds and compare with that previously shown:

Free Keyword Search Tools

There are many tools available that use the Overture database as the source of their own output.


Many search engines these days provide you with suggested terms or topics related to the search term you used so this can be an important source of new ideas to add to those derived from the other techniques mentioned.


Lets assume at this stage you have a long list of vertical keywords and you have also combined some lateral and vertical keywords to form what you think will be popular search terms. There are other ways to extend this list.

Assume you want to attract people who are looking to buy sheds

You can extend the list of keywords (keyword phrases) by adding the following types of words:

  • Large
  • Small
  • Wide
  • Wooden
  • Building
  • How to build
  • Build
  • Erect
  • Erecting
  • Design
  • Plan
  • Planning
  • Plural and/or singular variations
  • Country, town, region, brand name, colors and so on

Using extension adjectives, verbs, adverbs and so on makes for an endless list. Look for variations on terms often used by serious searchers.

Think about it .

if you wanted to buy a large wooden shed in Boise, Idaho then this is exactly what you would or at least should type into Google.

Read All About Keywords Here!

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