Keyword Structure Information & Help


Keyword structure is important to the balance of your website, and everything needs to be done in an acceptable manner, where research has been conducted. Use your keyword list to organize your website layout and content.

Once you have completed your keyword research bearing in mind research and discovery never really stops its time to think about priorities and how and where to use them. The best way to illustrate this is to use a real example from my own experience.

One of my most important market niches is related to water gardens and all it entails fish ponds, algae control, pond pump selection, waterfalls and water features & fountains and so on.

Based upon my own keyword research and practical feedback from logs and other sources this overall topic of water gardening can be split into 9 sub categories.

These are shown in the pie chart below:

Keyword Structure For Websites


I collected all the actual searches for EXACT search terms over a period of time. By EXACT I mean that the phrase counted and recorded was the specific phrase typed into Google by the searcher. As an example I only counted the phrase pond pumps not a phrase containing the two words pond pumps as in garden pond pumps for example. This latter phrase would be considered a totally different search term or keyword.

Well over 1,000 specific keywords were identified and recorded.

This long list of keywords was then sorted manually into the 9 categories above using my personal interpretation of what the term referred to based upon my experience e.g. waterfall pump would be placed in the pumps category not waterfalls category.

The categories were then prioritized based upon the total searches for each category.

The table excludes any brand type keywords for example Hozelock Titan 2000 (this is a branded pond pump) or Oase pond vacuum. Of course these highly specific keywords are vitally important. It is however best not to let them contaminate the more general or generic type search keywords.

It should be noted that this list is extremely dynamic and meaningful results can only be obtained by measuring date over a month at least. Bear in mind also that this particular topic is a seasonal one there is considerably more activity during the northern hemisphere summer than in the cold winter months.

Example of some of the keywords in the water features category are shown in this abridged table below:

KeywordDaily Searches Google Onlygarden features246water features220water gardens205.

stainless-steel water feature66garden-ornament61water feature59slate water-features50indoor water features48water garden-features44water garden40.

stone garden ornament26water features in the garden25stone water-feature24wall water features24wall mounted water features22copper water features22.

contemporary water feature18outdoor water features16stainless steel water feature15pebble water feature15.

Quite obviously from the above pie chart keywords related to ponds such as pond ideas, pond designs, landscaping ponds, pond liners, were searched for more than any other category (in fact almost a third of all highly targeted keyword searches revolved around ponds).

This provides a strong argument for creating a website devoted to questions, and needs around ponds only. This does not mean the site would not talk about pumps, fountains and other related topics. It simply means the site is focused first and foremost on ponds.

In fact there is a strong case for creating 9 different websites each dedicated to a separate category.

In my own case this is exactly how I started and it has paid handsome dividends for me. At the time I was not at all sure this was the right approach as distinct from creating one massive all encompassing website.

My advice will always be to analyze your long list of keywords this way and look for targeted logical categories rather than lump all topics into one large website. Then create as many websites as it takes to cover the overall topic logically and fully.

There is only one reason not to go this route and that is related to cost. However given that a domain registration costs less than $10 per year and excellent hosting is available for $60 per year or less there is no real cost disincentive.

Most website owners focus on large single websites which in my opinion not as good as creating multiple websites.


The list of keywords obtained as described also allows a logical choice of website layout to be made. You would for example using the tabular data above probably make the home page of a water features site focus heavily on

> Water feature(s)

> Water garden(s)

After all the combination of these few words would potentially attract a large number of daily visitors.

The data also allows keywords to be organized into logical sub categories such as

> types of water features (e.g. slate, stone, stainless steel, copper)

> locations for water features (e.g. indoor, outdoor, patio, wall mounted)

> themes (e.g. fantasy, natural, large, small, tabletop)

> care (e.g. cleaning, emptying, winter care, repair, pump selection)

The ultimate objective for you as the owner of the website is to eventually create a website with many pages where each page covers an important searched-for keyword and each page is able to be accessed easily through correct linking structures on the website.

To ensure that you create well constructed, laid out websites that will cater to searchers there is no substitute for this kind of keyword work. In fact without this research you can almost certainly be guaranteed to be disappointed in your website. Ask yourself a simple question how is it possible to construct a website geared to a targeted audience without knowing and organizing the keywords real people are using everyday to find useful information and products? Yet this is how the vast majority of websites start their life… with no such critical information.

Read All About Keywords Here!

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