Online Marketing Articles From South Africa
Online Marketing has hit South Africa by storm and the general articles you will find below cover all aspects of online marketing in South Africa, around the rest of the African continent, and the world. Project Design does not just want to sell you our variety of online and offline services, but we also want to help educate you about the industry you will be dealing with. The articles below cover general topics, as well as Social Media, SEO, Website Development and Google Adwords.
Setting Up Hosting On Afrihost
How To Setup Hosting On Afrihost, For A WordPress Website? Want to know how to Setup Hosting? It is much spoken about, and not often understood. Many new website owners have no idea about what hosting is, why it is there, or how it works. But do not worry. You... read more
The Concept Of Links
Introducing the concept of links in relation to web marketing The concept of links are critical to SEO success, so go out and get those links. Do not follow bad SEO strategies when you are doing this though, as this will work out very badly for you. You need them.... read more
General Linking Principles
GENERAL PRINCIPLES OF USING ANCHOR TEXT IN LINKS: Linking Principals For Web Development Most surfers or website browsers look to the top of the page and the left hand side of page for most important links, and especially Home Page. Some tips here: No harm is done... read more
Importance Of Anchor Link Text
THE VITAL IMPORTANCE OF ANCHOR LINK TEXT TO GOOGLE SUCCESS Anchor link text is extremely important for SEO and web development purposes. This is a very appropriate time to introduce Sergey Brins and Lawrence Pages pioneering search engine work to you. If you believe... read more
Links And Anchor Text
LINKS AND ANCHOR TEXT Links and anchor text are very important when creating a website, and you need to know quite a few things. What is anchor text? Take a look at this simple demo web page created in Microsoft Expression Web. The underlined blue text above is called... read more
Pictures Of Links
PICTURES OF LINKS: This article is about pictures of links, and sharing examples of links and reports… There is a lovely piece of software which is possibly of limited use but it does provide a great way to view and understand links. That software is from a... read more
Checking Your Web Pages
Checking your web pages Checking your web pages is a vital aspect of maintaining and managing your website… Of course you must check your website for spelling and grammar and so on. However I am here talking of the checking that has to be done to make sure your... read more
Become An Expert Google Searcher
Becoming an expert Google searcher Want to become an expert Google searcher? Now you to know how to get a good listing on the worlds best search engine are you sure you know how to use it like an expert? Google is an extremely powerful search tool and like most good... read more
Time To Find The Right Host
Time to Find the Right Host Find the right host, a host that will help your website! This is the minefield of all Internet minefields as far as I am concerned. This is the world of extreme gobbledygook as far as most of us mere mortals are concerned. Some years ago... read more
The History Of Search Engines
Introducing Search Engines & Especially Google The history of search engines and search engine marketing. You will have seen those convincing sales pitches which go something like this let us submit your website to 3,000 search engines every month for only $25.... read more
Google Contextual Advertising
Google Contextual Advertising What is Google Contextual Advertising? Google Adwords – one of the very best examples of contextual advertising. Pay Per Click (PPC) advertising is taking adspend away from traditional media in big way. In the first quarter of 2005... read more
Internet Trends Internationally
Internet Trends Internationally Shopping on line; researching offline. Researching online; shopping offline Any seller not having a website will lose out badly as time progresses and I describe below how and why it will happen in fact this process has already started... read more
Effective Mind Maps
Effective Mind Maps For Online Success This mind maps article is an exert from Tony Roocroft’s SEO and Adwords book, of which many articles can be read here on the Project Design Online Marketing website. So, here is the article! Mind Maps Section You must have... read more
Return On Investment
Return on investment, a few words Return on investment (ROI) from Internet marketing. During the dot bomb crash companies on-line failed because their returns on investment were poor to say the least. The early days of web euphoria have gone. The days of ROI are back.... read more
Ecommerce And Online Shopping
Ecommerce, shopping carts and payment systems Ecommerce is a complex area where wrong decisions can be costly and difficult to fix. Take trouble to learn what you can and there are many available choices so once more a mistake is easy to make. Good practical advice... read more
Perfect Sales Landing Page
The sales landing page persuasion is necessary So you think you have a great website. Do you have content? SEO Strategies? A sales landing page? Google Adwords in place? Social Media Marketing? This page will teach you all you need to know about creating the perfect... read more
Internet Trust Sales And Traffic
Internet Trust, Traffic & Sales We have touched on Internet Trust before, but this article goes in depth into the importance of building up trust online in order to increase the traffic on your website in order to gain sales. Writing for traffic, trust and sales... read more
Domain Name And Registrars
Time to Think Of Your First Domain Name and Registrar The area of domain registration is made far too complicated by those involved probably to deter the DIY approach and overcharge for services (certainly true in our country South Africa). Heres a bit of vitally... read more
Create Your Own Directory Of Links
Create your own directory of links You may have been able persuade many people to link to your website. There are two advantages to this, one of which takes place immediately the link is created back to your site surfers on that page may then visit your page. The... read moreLinks And Linking The Basics
Links And Linking Explained In Terms Of SEO And PageRank Expanding on link popularity in a practical sense Lets again imagine you were Google the search engine and you had to decide which page to rank number 1 for a particular keyword. Lets assume Google had found 2... read more
Hosting Information For Your Website
Hosting Information For Your Website This article was written by Tony Roocroft and explains the importance of having your own details and being in as much control as possible of your hosting. Will your web site survive a bankrupt host – or will you win the fight... read more
Online Retail Market
South African Online Retail Market If you wanted to buy low cost groceries or small electrical appliances where would you go? The online retail market is growing extensively in South Africa on a weekly basis, and this is a min case study done a while a go by Adwords... read more
SEO Ranking Factors
The Best SEO Ranking Factors For Search Engines There is no definite “Best SEO Ranking Factors” but there are over 250 factors that contribute to ranking your website on Google and other search engines. On this page we will give you some of the best SEO... read more
Local Search And Geo Targeting
The Nuts and Bolts of Local Search and Geo-Targeting As briefly mentioned in the introduction to this series please note that when Local Search is discussed this specifically relates to Google Local Search. MSN and Yahoo also have their own versions. However since... read more
Using Google Adwords For Market Research
The Democratization of Market Research Using the Power of Google Adwords Introduction Google started life in the information laboratory of Stanford University in 1996 and became a registered private company on September 4th 1998 before becoming a public company in... read more
Google Local Search Opportunities
More About Google Local Search & the Opportunity This Google Local Search article was written by Tony Roocroft, and is a continuation of a series of articles that can be found on our blog page… The Google search was also lacking in that there was no direct... read more
Planning Your Website With SEO
Planning Your Website When planning your website a lot should be going through your head. The last thing to think about should be the design of your site, and how flashy it looks. What is the aim of your website? Surely it is to sell a product, promote your business,... read more
Types Of Searchers Online
Types Of Searchers Coming To Your Website It is important to know the types of searchers who come and visit your website via your advertising means or Google Adwords practices. In this article below, Tony Roocroft explains the types 0f searches and what their habits... read more
What Are Keywords
What are Keywords and why do you need to learn about Keywords? So, what are keywords then? Imagine you were a search engine called Google. How would you know if a particular web site was relevant to any particular subject? You would use keywords. Think about this for... read more