Google Contextual Advertising
Google Contextual Advertising What is Google Contextual Advertising? Google Adwords – one of the very best examples of contextual advertising. Pay Per Click (PPC) advertising is taking adspend away from traditional media in big way. In the first quarter of 2005... read more
SEO Or Google Adwords
SEO Or Google Adwords? Or Both? A lot of people ask the question if they should use SEO or Google Adwords, or both. Tony Roocroft wrote this article in response to this question, and the insights are quite valuable. Read more about SEO and Adwords at the respective... read more
Run A Successful Adwords Campaign
The Right Way to Run a Successful Google Adwords Campaign One of the most competitive online markets and one which gets more competitive by the day is the travel and accommodation market. This presents us with an opportunity to see how well the topmost organisations... read more
Local Search And Geo Targeting
The Nuts and Bolts of Local Search and Geo-Targeting As briefly mentioned in the introduction to this series please note that when Local Search is discussed this specifically relates to Google Local Search. MSN and Yahoo also have their own versions. However since... read more
How To Succeed With Google Adwords
The Power of Paid Search… How to Succeed with Google Adwords Google AdWords provides the Best Opportunity to dominate any online market in a targeted, controlled & cost effective manner in almost real time. And open to individuals, all organizations… small, medium... read more
Using Google Adwords For Market Research
The Democratization of Market Research Using the Power of Google Adwords Introduction Google started life in the information laboratory of Stanford University in 1996 and became a registered private company on September 4th 1998 before becoming a public company in... read more
Google Landing Page Factors
Google Landing Page Requirements The quality of the landing page effects the Adwords campaign directly based on a calculation Google does, known as the quality score (QS), these factors are as follows: General Factors Of The Perfect Landing Page Loading Time – The... read more
Find The Search terms In Google Adwords
Where Can I Find The Search Terms In Google Adwords? People often ask where they can find the search terms in Google Adwords. This step-by-step image and text guide will help you find these search terms. First off lets start with what are search terms? Search terms in... read more
Adding Negative Keywords To Your Adwords Campaign
Negative Keywords In Google Adwords Are negative keywords important? Yes they are. They are extremely important. Negative keywords are keywords put in place across your ad groups and campaigns to ensure people do not waste your budget looking for services or products... read more
Google Adwords Market Research
Google Adwords Market Research: Basic Market Research at the Micro Level How to do Google Adwords Market Research. In the example below I have used real data from one of our own campaigns to illustrate the level of market intelligence that can be discovered cheaply... read more
Why Google Adwords Is Winning
Why Google AdWords is Growing, and Traditional Media is Declining Google Adwords is responsible. There is a simple answer to explain the rapid decline in advertising expenditure using traditional media like newspapers, magazines, TV and radio. 1. Google AdWords... read more
Struggling To Make A Profit In Adwords
Struggling To Make A Profit In Adwords? Are you Struggling To Make A Profit In Adwords? Do you know why? Maybe we can help, have a look at our Google Adwords services page, because we can help! The following article was written by Tony Roocroft. Why Do Most Adwords... read more
Making More Sales Using Adwords
Making More Sales Using Adwords Making more sales using Adwords: Google Adwords is the best platform to drive online sales and marketing via pay per click advertising means. We have a variety of articles and services relating to the World of Google Adwords. Making... read more
Conversions In Adwords
Conversions In Adwords There are three major types of conversions in Adwords, and the former master of South African Google Adwords runs us through these different kinds of conversions used in Google Adwords below. The Three Different Conversions in Google Adwords... read more
Types Of Searchers Online
Types Of Searchers Coming To Your Website It is important to know the types of searchers who come and visit your website via your advertising means or Google Adwords practices. In this article below, Tony Roocroft explains the types 0f searches and what their habits... read more
Banner Advertising Vs Google Adwords
Banner Advertising Vs Google Adwords What are the advantages and disadvantages of Banner Advertising Vs Google Adwords? It is an interesting topic, and has been well covered all over the net. Google Adwords is a supreme marketing tool, and this article from Tony... read more
The Perfect Landing Page
How To Make The Perfect Landing Page The landing page is one of the most vital aspects that make up the World of online marketing. Having a good landing page will allow you to make sales, convert leads, and get sign ups, to name but a few of the many things landing... read more
Image Ads View Through Conversions
Image Ads View Through Conversions The article below was written by former Adwords guru Tony Roocroft and discusses image ads view through conversions and the conversion window, we hope you find this article useful, and if you would like to read more about Google... read more
Google Adwords Explained
Google Adwords Explained Google Adwords Explained: For years many people have become aware of the term SEO, Search Engine Optimization, but due to the high volumes of people pursuing SEO or free Google rankings, there is no guarantee to be on the first page, NO... read more
Keyword Match Types In Adwords
Keyword Match Types In Adwords We have covered keyword match types in Adwords previously (Read more by clicking the link), but here we will expand on the match types of keywords that can be found in Google Adwords. More About Google Adwords Match Types: Expanded Broad... read more
How To Write A Good Google Adwords Ad
How To Write A Good Google Adwords Ad? People often ask “How to write a good Google Adwords ad?”, and it is a tough one, but we will do our best to explain the perfect ways to structure and create your adverts for your Google Adwords pay per click... read more
Adwords Conversions
Google Adwords Conversions Why are Google Adwords Conversions so important? This is a question often asked, and is frequently misunderstood. Adwords conversion tracking and measuring is vital to online marketing success. Making Sense of Conversions… Scoring... read more
Interruption Advertising
Ordinary people are sick and tired of interruption advertising :They are looking for trusting relationships, value for money and WIIFM. Interruption advertising is something 99% people who use the internet hate (That is not an actual statistic, but I am sure it is... read more
Google Adwords Reports
Google Adwords Reports & Reporting Google Adwords reports are vital to your online success while using this amazing form of pay per click advertising. You need to know where your money is going in your adspend, and you need to know what return on investment you... read more
How To Improve Your Website Page Rankings On Google
How To Improve Your Website Page Rankings On Google? A lot of people ask “How to Improve Your Website Page Rankings On Google”. This is a tough one. Google’s algorithm decides the where, what and who of page rankings, and they are ever changing so... read more
Adwords Cost Per Click CPC
Adwords Cost Per Click – CPC When we talk about the Adwords Cost Per Click, known also simply just as CPC or Avg. CPC, we talk about the average cost you are paying for one person to click on your advert. This average cost is the benchmark you need to try and... read more
Adwords Keyword Research
Google Adwords Keyword Research Before you set up your Adwords campaign, you need to do something very important, adwords keyword research. You need to gain an understanding of what people are looking for in your industry, and how they are searching for it. This... read more
Successful Adwords Campaign Management
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