Social Media Plan And Planning
Having a social media plan is important, and a lot needs to be done before you set up your social media network. Getting page likes, shares, followers and connections is not as easy as most think, and it can be really tough, especially if you are trying to sell a service or product.
Before starting and setting up your social media networks, you need to identify the following:
- What is the purpose? Your 12-month social media objectives.
- What will we achieve? Your 6-month social media objectives.
- What will the outcome be? Your 3-month social media objectives.
- Who is your target market? How will you decide and measure this?
Then you need to do a good old-fashioned SWOT Analysis:
- Strengths: List your strongest points, what are you good at?
- Weaknesses: What are you not so good at? Try make these less noticeable.
- Opportunities: What events and trends are more favourable to you?
- Threats: What events and trends can jeopardize you?
Once this is established you should set up your networks, with Facebook, LinkedIn, Twitter, YouTube, GooglePlus, Pinterest and Instagram being the best Social platforms.
You should be active on a daily basis on all your social media platforms. Daily content, videos and photos are a must. Things to look at having and promoting are your Company blog, funny stories, team announcements, industry news, product information and introductions and a team video introduction.
There is one thing that is extremely important when it comes to social media, and without this you are destined to fail.
Sharing Is Vital!
Think to yourself… Would you share the posts that you are posting if they were someone else’s? Are they interesting or attractive enough? This is where sharing becomes so important. People share interesting things, and they like to be smug, thinking that they are the first person to share the post.
Using subliminal messages to trigger the readers thoughts and emotions, and drive traffic to your website or key point of sale wherever you can. Reward your most frequent “sharers”, as they are your cheerleaders, and will keep sharing and liking what you do if they are praised.