Twitter Marketing Information

Twitter Marketing is not worth it right? WRONG! We used to believe that Twitter was a waste of time for business purposes. Twitter is in fact very powerful and beneficial, and Twitter acts as a mini blogging platform. Twitter can hold it’s own against Facebook and LinkedIn amongst other social media platforms.

Twitter was launched in July 2006 and was the brainchild of Jack Dorsey, Evan Williams, Biz Stone and Noah Glass. It has been described as the SMS service of the internet due to the limited characters you are allowed to use when posting messages that are called Tweets.

Twitter Marketing Facts

  • 80% Of People access Twitter via Mobile devices
  • There are just as many people on Twitter as there are on Facebook
  • 140 characters keep updates and posts short and sweet
  • Retweeting is the ultimate compliment
  • Twitter trends world wide
  • The @ and # symbols came from Twitter
  • You can link all your social media accounts to Twitter

Things To Take Note Of On Twitter Marketing

Make your name known, so people can communicate directly with you. Also make sure your location (City and Country) are displayed on your profile.

Be careful of who follows you and who you follow. Try following well known and established Companies and Brands to give your Twitter profile a bit more credit.

Share interesting articles that relate to your field of business. Roughly 25% of all articles you share should be from your website. Never use more than 2 or 3 # tags per Tweet. It looks like spam otherwise.

When replying to a tweet or retweet, the @reply should preferably be the last word of your tweet. It gives it a more personal feel when it comes to communication.

Cool and helpful websites to have a look at to help you with your Twitter marketing are:

  1. Twellow
  2. Tweetdeck
  3. Hootsuite
  4. Twittergrader

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