What Are SERPS, And What Does SERP Mean?
What are SERPS? SERPS are the results that are given by a Search Engine, such as Google, in response to an entered query or series of keywords. The acronym of SERP stands for Search Engine Results Page, where Google (Or other search engines such as Bing and Yahoo) display all the websites that link to what you searched for. See an example below:
More About What SERPS Are
SERPS or a SERP is what many people who are involved in SEO look to achieve by writing good quality content, that is rich and unique. To increase your ranking amongst the SERPS and your ranking organically overall, you must have good content, follow Google and other Search engine’s guidelines, and obtain a decent click through rate. The click through rate is the percentage of people who click the link versus the percentage of people who search, and your page is shown.
SERPS can also refer to paid search, or Google Adwords (Pay per click advertising) results that are displayed to the person who is searching. These SERPS are a lot easier to control and manage, compared to the free (organic) search engine page results.
SERPS are not images, videos or news items on search engines, and are laid out in a specific way, contain a certain amount of characters and headline (As can be seen in the image above). These snippets are known as meta tags. They mainly contain a page description, a title tag (page heading) and then of course your keywords.
It is hard to achieve a good organic ranking these days, as there is so much competition. This is why content is king, the more pages you have on your website, the more chances you will have of ranking amongst the SERPS. Make sure you know what to do (View SEO guidelines checklist), and what not to do: Black Hat SEO tactics that Google and other search engines absolutely hate, view these bad SEO strategies here.